Helping professionals communicate with clarity, confidence, and precision.
I’m Samantha Kuchen, a Business English Performance Coach, international educator, and instructional designer with over 10 years of experience teaching and coaching professionals worldwide.
I specialise in online Business English coaching for professionals, executives, and neurodivergent adults, including individuals with ADHD, autism, dyslexia, and working-memory challenges.
My approach integrates:
• Educational neuroscience
• Instructional design
• Cognitive learning strategies
• Professional communication training
• Personalised Business English pathways
I support clients with:
• Confident speaking
• Clear and effective business writing
• Professional communication clarity
• Executive presence
• Presentation, meeting, and negotiation skills
Based in Switzerland, I work with international clients across Europe and Asia in structured, evidence-informed online sessions that adapt to each learner’s cognitive profile and professional goals.
About me
My professional and educational background
My career spans business, education, and instructional design, allowing me to work confidently with learners at every professional level — from executives to advanced academic contexts.
Key professional roles include:
• Business English Trainer for Fortune 500 professionals, including Volkswagen, Toyota, and Wieland, and SBB, Janitza, and KION.
• Curriculum Developer and Instructional Designer for digital learning environments
• Head of Department, leading curriculum innovation and academic strategy
• International Educator in top-tier and UNESCO-partner schools
• Editor and Proofreader of high-level academic and political texts, including projects for a former President of South Africa
Academic & Professional Training
Core qualifications:
• BA in Politics — University of Johannesburg
• Postgraduate Certificate in Education (PGCE) — University of Johannesburg
• Level 5 TEFL Diploma
• Copy-Editing Certificate (University of Cape Town)
Specialist training and professional development:
• Educational neuroscience and research-led teaching approaches
• Supporting learners with dyslexia across age groups
• Teaching students affected by complex trauma
• ADHD, autism, and learning-difference education
• Behaviour, learning, and cognitive development programmes
Academic and Professional Focus
My academic trajectory is centred on educational neuroscience, with planned masters and doctoral research in this field.